Archives for category: Cornerstone principles

Suppose you’re:

– trying to convince someone about something

– marketing/selling something

– or giving advice

And they’re just not doing what you want them to do. Sometimes you complain, “It’s THEIR fault. Why won’t they do want I want them to do?” But then you remember that you usually can’t control their behavior, so even if it is “their” fault, it does YOU no good to sit there and complain about how “they won’t buy, they won’t change their mind, they won’t take my advice.”

by Matt Smith

Instead, ask yourself what you can do to change your strategy, change your marketing, or change your product so that they will buy or be convinced. Because, in the end, you can only control your own actions.

A choice quotation from Seth Godin: “The key takeaway isn’t that the lobbying doesn’t work (though it usually doesn’t). The problem is that the lobbying takes your attention away from the changes you can actually control and implement.”

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by laughlin

Advice and ideas are cheap. Implementation and execution are key. It’s easy to dismiss advice by saying, “That’s common sense. It’s too obvious.” But are you putting it into practice?

Here’s an example. It’s easy to say, “When you get home after a long day of classes, get right to studying.” Everyone knows that. But the trick is to break down barriers in front of studying (have paper and pens on hand, get the books you need out of your bag, study in a room separate from the TV) and set up barriers in front of distractions (go straight to the library rather than going straight home, hide the TV remote control, turn off your computer’s wireless card). Those are tricks that can work, and that’s where the magic is.

When you hear advice and you think it’s not specifically relevant to your own situation, do you react violently? Do you pull a Hulk and yell, “THERE’S NO WAY THIS ADVICE APPLIES TO ME,” and then you stomp off? Well, good luck finding someone who will spoon-feed you the exact advice you need.

by owenbooth

A good principle instead is to ask yourself, “What CAN I glean from this advice? How can I sift through it and apply it to my life?”

Even U.S. presidents don’t need to agree with someone 100% to get something done: “The person who agrees with you 80 percent of the time is a friend and an ally — not a 20 percent traitor.”